IMPROVE CRM MARKETING PERFORMANCE WITHOUT THE OVERHEAD


Relevanz is an experienced and flexible data-driven planning resource for brand owners and agencies that you only pay for when you use it.


We are hands-on strategic planners who improve short and long-term data-driven marketing performance and ROI delivering higher response rates and increased customer revenue.


Our CRM Marketing services cover four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Get top CRM & Data Marketing expertise as and when you need it. 


RELEVANZ BLOGS


When you engage with Relevanz you are working with experts who love sharing their experience with you, so you can get to the nub of a problem quickly and get some quick wins in the bag from the off. Here's our thoughts on how CRM Marketing can help you to drive more value and greater retention from your existing customers using your data and insight to maximum effect and building deeper and more valuable relationships. 


Churn Models need to be tested properly
by Julie Stead-Connor 27 Feb, 2024
In this blog we will explore why most churn models fail and how to interpret and use them to improve your retention rates
What Is Customer Relationship Marketing And Why Does It Matter?
by Peter Rivett-Jones 28 Nov, 2023
Customer Relationship Marketing or CRM Marketing is the strategy and activities adopted by a company to create emotional connections with customers. By creating communications, content and experiences, relevant to their needs or interests it increases long term customer value.
How To Improve Email Marketing Conversion Performance
by Julie Stead-Connor 15 Nov, 2023
This blog is all about how to improve Email Marketing Conversion. It covers areas such as triggers, segmentation, testing and interactive experiences. Mastering the art of conversion and understanding what and when to change your strategy is a key part of achieving better email marketing performance.
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OUR EXPERTISE

Very few companies have our level of hands-on expertise gained from over 50 years of working with large and small businesses with differing levels of CRM and data-driven marketing maturity.


We’ll help you resolve the Customer Relationship Marketing issues that keep you awake at night such as improving ROI, reducing customer churn, driving up re-purchase frequency, maximising engagement rates, getting richer data insight, delivering customer relevance, achieving better campaign performance, optimising personalisation and increasing customer loyalty. 


Our CRM Marketing expertise covers four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Customer Value - We can help you improve your CRM Marketing’s repeat purchase rate and generate higher CLV (Customer Lifetime Value). 


Customer Retention – CRM Marketing helps retain customers over the long term. We can help you build customers loyalty and reduce customer churn.


Customer Data & Insight – At the heart of CRM Marketing is customer data and we can help you use that data to generate insight and knowledge to maximise profits and outcomes. 


Customer Relationships We help you develop deeper and more relevant customer relationships in your CRM Marketing through our engagement and communication expertise.


CASE STUDIES

To give you a taste of the difference we make to our clients, we’ve assembled some case studies that demonstrate the breadth of our knowledge and experience and hopefully give you the confidence that we can help you. 

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