Customer Data & Insight
CUSTOMER DATA & INSIGHT
At the heart of CRM Marketing is customer data and we can help you use that data to generate insight and knowledge to maximise profits and outcomes.
We audit, enrich, analyse & segment your data to inform your CRM Marketing strategies.
We love getting stuck into customer data and helping you see the wood for the trees. Whatever the size of budget you have we can give you the nuggets of insight on your best customers and prospects from your data to drive your Customer Relationship Marketing forward.
CUSTOMER DATA & INSIGHT
Our key Customer Data & Insight services can be bought on their own or used together to deliver a powerful, practical solution to meet your particular needs.
Data Insight - What is your data telling you? We will deep dive into your current data and create insight about who are you best customers & prospects.
Data Enrichment - How could your data be improved? We will explore additional data that could be appended to create greater richness and better targeting on your customer & prospects.
Data Analysis – What could your data be telling you? We will undertake analysis on your data to build a fuller picture of your customers & prospects
Data Segmentation – What are the customer differences that matter? We can help improve your existing segmentation or help you to create a new one.
Data Targeting – Which data selections will deliver the best long-term ROI? We can help guide your customer data targeting.
Data Strategy
- What could your data allow you to do? We will develop strategies centred around your best customers & prospects to maximise business growth.
We are happy to work with your own data team or do all the heavy lifting ourselves with regards to slicing, dicing, analysing and segmenting your data.
Below are a few examples of how we have used Customer Data & Insight for clients
All Beauty
As a pure-play online health and beauty retailer All Beauty have a lot of customer data but a limited understanding of their customers.
Leeds Building Society
As part of a wider project with Leeds Building Society (LBS) to rationalise their communications during digital migration
Country Holidays
Database insight such as customer demographics and holiday types were key to driving peak and shoulder bookings
Asda Insight
Asda needed to arrest a declining engagement trend so we generated new insight to improve content relevance that drove up engagement..
RELEVANZ BLOGS
RELEVANZ BLOGS
When you engage with Relevanz you are working with experts who love sharing their experience with you, so you can get to the nub of a problem quickly and get some quick wins in the bag from the off. Here's our thoughts on how CRM Marketing can help you to drive more value and greater retention from your existing customers using your data and insight to maximum effect and building deeper and more valuable relationships.
