The analysis identified some very clear patterns in products shopped from the very first basket and could confirm that the average time to re-purchase from 1st to 2nd was twice as long as the client had previously thought.
We developed a simple segmentation that could be overlayed onto the current CRM Marketing activity to deliver more relevant communications to single purchase customers. We also made changes to their 1st to 2nd trigger timings,
The analysis also showed the significance of the app and another key conversion tactic, so we developed plans to ensure more customers signed up for these.
The above activity has started to improve the 1st the 2nd conversion and overall retention.