CRM MARKETING BLOGS
In this blog we will explore why most churn models fail and how to interpret and use them to improve your retention rates
Customer Relationship Marketing or CRM Marketing is the strategy and activities adopted by a company to create emotional connections with customers. By creating communications, content and experiences, relevant to their needs or interests it increases long term customer value.
This blog is all about how to improve Email Marketing Conversion. It covers areas such as triggers, segmentation, testing and interactive experiences. Mastering the art of conversion and understanding what and when to change your strategy is a key part of achieving better email marketing performance.
Reach And Frequency Are Key Drivers of CRM & Email Marketing Performance. Don’t pursue campaign-level metrics at the expense of total revenue and brand growth. Talk to as many customers and prospects as possible, as often as possible, in a relevant way.
The CTR is a critical part of the digital sales funnel and according to research email click through rate is the most important email marketing metric. There are many ways you can improve your click-through rates and we’ve put together 25 quick tips and pointers on some of strategies, tactics and levers that you can employ, improve or change to bring you success.
Email open rates may be less reliable, but they are still a vital and relative measure as to the performance of your programme. Follow these simple tips to use the insight derived from your openers to drive more engagement with non openers and increase business revenue overnight.
CRM Advertising is a digital marketing paradigm shift that harnesses CRM data to radically optimise PPC.
Fusing the breadth, quality and insight of your CRM data (zero and first party data) and your PPC advertising know how is the ideal replacement for third party cookies and deliver campaigns that capture attention and lead to conversions whilst increasing customer value and success
When the M in CRM changed from marketing to management CRM became software not strategy. CRM is about a company or brand creating an emotional connection with its customers.
Ten Tips To Improve Your Customer Loyalty Programme. A strong loyalty programme will connect emotionally with your customers, improve retention and grow lifetime value
Using Performance marketing to refine customer communications is the right thing to do for profitable campaigns, but too much focus on reducing CPA, CPO, CPC could be costing you sales right now!